In: Uncategorized
24 Jan 2010As we look for ways to improve our rapport with customers, clients and prospects let’s cast our gaze to improv — improvisational behavior popularized by those whacky folks seen in drama classes, theatre troupes, on the entertaining television show Whose Line Is It Anyway? It might surprise you to learn that even in something [...]
In: Uncategorized
22 Jan 2010Small business owners often struggle to grow their customer base. They’re caught between the time and expense involved in traditional advertising, and limited marketing budgets. However, there are four extremely powerful and practically free marketing tools that we all have at our disposal, but we often over look. Three easy techniques that can be [...]
In: Rubber Bracelets
19 Jan 2010Many companies, foundations, nonprofit organizations, schools, and churches, understand the power of silicone bracelets to support their causes. Whether they are used to ensure the services of a company or to promote a humanitarian cause, the bracelets are the most effective way to convey a message to several people. There are some things you have [...]
In: Uncategorized
17 Jan 2010I have witnessed a couple of discussions recently, amongst “internet marketers”, that made me recall the real world of offline marketing and how it relates to the world of the internet as it presently stands. Both discussions revolved around Google, which is not unusual; and both led me to believe that many online money seekers, [...]
In: Uncategorized
11 Jan 2010What is a customer risk reversal, and what is it for? Risk reversals are promises, including warranties, “money-back guarantees” and “performance guarantees” that stipulate what customers can do if a product or service is defective or unsatisfying, doesn’t live up to its advertised claims, or misses scheduled delivery milestones. Risk reversals place a self-imposed burden [...]