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20 Jan 2010There are many ways to keep track of the customers that your business has, and CRM is one of them. In the past, however, it was not as popular, and people had to make do with what they could. They remembered names and faces if they only had a few customers and a small, mom-and-pop [...]
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17 Jan 2010One of the greatest benefits of selling online is that you can offer far more personalized service than youâ??re normally capable of providing in a purely offline setting. “â?¦What?” you might be thinking. “How can you offer MORE personalized service on the Internet than when youâ??re selling to people face to face?” The answer is [...]
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16 Jan 2010Once you’ve written your ad or sales letter, you’ve got a killer headline, a strong guarantee, you’ve gained your reader’s trust and respect with evidence and testimonials, and you’ve got them excited and wanting to respond, then there’s one critical thing left to do… Get them to take action NOW, and order your product or [...]
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15 Jan 2010Copyright (c) 2008 Jennifer Selby Long This week, I’m rerunning an article that was extremely popular, long before many of you subscribed to Traveling Light. The message in this article is so important in this era of cynicism that everyone needs to see it, and for those who’ve seen it once, it’s worth reading twice. [...]
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14 Jan 2010The essential purpose of a small business or company is that your product or service provides some kind of solution to some kind of need or problem. In other words, people’s problems are your opportunities. That’s pretty oversimplified but holds true. If you don’t know what’s bugging your prospects and keeping them up at night, [...]