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22 Jan 2010In actual sense, authentic marketing is basically not the art of selling what you make but knowing what to make. Moreover, it can be defined as the art of understanding and identifying the needs of the customers and offering solutions that would deliver satisfaction to them, benefits for the stakeholders and profits for the producers. [...]
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17 Jan 2010I have witnessed a couple of discussions recently, amongst “internet marketers”, that made me recall the real world of offline marketing and how it relates to the world of the internet as it presently stands. Both discussions revolved around Google, which is not unusual; and both led me to believe that many online money seekers, [...]
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14 Jan 2010The essential purpose of a small business or company is that your product or service provides some kind of solution to some kind of need or problem. In other words, people’s problems are your opportunities. That’s pretty oversimplified but holds true. If you don’t know what’s bugging your prospects and keeping them up at night, [...]
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23 Dec 2009In developing a business case for Customer and Marketing Communications Management, there are some significant consideration in developing the overall Total Cost of Ownership elements of the business case. There are many aspect to a customer communications solution that will need measuring in different ways. A full implementation of Customer Communications Management will demand hardware, [...]
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18 Dec 2009Marketing is the most important aspect of any company. Quite simply, without marketing no one will ever know about the great products or services that you offer or provide and you will have a poor customer base. In fact, many companies have gone out of business due to poor marketing. Businesses need customers to create [...]